My kneejerk response is to be cute for you, to be entertaining and witty, and, most of all, to be appealing. This urge to be appealing is a terrible encumbrance to the creative spirit, because it is not about being objectively appealing or complexly appealing, or appealing in ways that point to any kind of meaning.
What we do and create most often ends up being about meeting the perceived needs related to what we think people want and not what their needs actually are or what our own needs might be within that experience, so we are often left creating toothless pap that can be easily digested by the broadest community we can imagine and no one in particular. We try to appeal to the things a community of hundreds or thousands might all agree on like we're all Martha Stewarts selling boring sheet sets. We erase ourselves, and we erase the actual individuals who take part in what we do.
A truly wonderful read.
I often feel Apple ads are about putting those lily-white imaginary pasts that never came true onto devices so we can purchase them and finally make our dreams a reality.
Life: always, forever, and still terrific. Now you can make your blue sky bluer.
The dark underside Norman Rockwell never broached too deeply in all those pictures was the inequality, racism, sexism and injustice of the time. Now we can't look at those pictures without seeing those things. Everyone knows what the flip side of Apple's beautiful world is. And like the 1950s, most people would rather not talk too much about it. What will we see when we look at Apple's pictures 50 years from now?