Lorrie Cranor on not being an idiot

...people say that something's gotta pay for all these great services we have on the Internet and it's your data is how it's paying. But I think there are a lot of people who disagree with that and say that people should have a choice of whether or not to reveal their data and to be tracked. And it's not just that I'm seeing an ad. You know, you turn on the TV and you see an ad, but it's that they're collecting data about me in addition to showing me an ad. And that's what a lot of people find unacceptable. And so it should be the consumer's choice and that if there's some services that really require money in order to make them work perhaps they can give you a choice that you can use the service for free and provide data or maybe you pay a small fee to use the service.

16:03-16:53

sciencefriday.com/program/archives/201202242

(emphasis added)