Using computers to turn people into robots: Looking at ads and buying stuff

The opportunity to give a razor company the chance to tell them how seven blades are better than six. That's why people search for content:

In many cases, people often look to magazines for the advertising...With our ads, it will have a similar look and feel to what’s in a magazine. In a lot of ways, it will be regarded simply as additional content.

I think people recognize that the ads are a great way to keep content free, which is what users really value.

- Mike McCue

What consumers really value is content so valuable that they value it at zero dollars.

Additional content: like how cheating on your significant other is, in a lot of ways, simply regarded as "additional love" in the relationship.


When people search for files on their computer, what they really mean to do is have a commerce site say they can buy things from them, with a portion of the proceeds going to feed orphans Mark Shuttleworth. Because, really, the spirit of free and open source software is making sure Big Shut gets a nickel when you're trying to find that paper you wrote in high school.

We’re not putting ads in Ubuntu. We’re integrating online scope results into the home lens of the dash. This is to enable you to hit “Super” and then ask for anything you like, and over time, with all of the fantastic search scopes that people are creating, we should be able to give you the right answer.

These are not ads because they are not paid placement, they are straightforward Amazon search results for your search. So the Dash becomes a super-search of any number of different kinds of data. Right now, it’s not dynamically choosing what to search, it’s just searching local scopes and Amazon, but it will get smarter over time.

- Mark Shuttleworth

This doesn't equal ads/paid placement because Mark is obviously playing by South African rules Pachinko:

Pachinko is a pinball-like slot machine game. It is officially not considered gambling because Japanese laws regard pachinko as an exception to the criminal code on gambling for historical, monetary, and cultural reasons...In pachinko, when a player's ball makes it into a special hole to activate the slot machine and a jackpot is made, they are rewarded with a lot more. Players can then exchange the balls into prizes of different value at a booth in the parlour. Money cannot be awarded at pachinko parlors as this would be in violation of the criminal code. However, players almost always exchange pachinko balls into special tokens, usually slits of gold encased in plastic, and then "sell" them at a neighboring shop for cash. Usually such shops are also owned by the parlor operators, but as long as the winners don't get cash in the parlour, the law is not broken.